Did you know that today more than 1.2 billion people access the web from their mobile devices? With statistics like that, it’s easy to understand why you need your business website to be mobile-friendly. A great site is only useful if it works. Websites that aren’t optimised to be mobile-friendly may cause your business to miss out on a massive customer base. At Wollongong Web Design, every website we create is designed to work flawlessly with all types of devices. If you’re still unsure, consider these 5 impacting reasons that you need a mobile-friendly web design.
More people than ever before own Smartphones and mobile devices.
As the statistic above laid out, mobile devices are extremely popular, and the number of users just continues to grow. Not only do the vast majority of people now own and utilise mobile devices on a daily basis, but they are using them to access the Internet. Chances are pretty good that a customer viewing your business website is looking at it on a mobile device!
74% of customers use primarily mobile devices for searching the web.
Not only are mobile devices being widely used, but some statistics suggest their use far outweighs that of laptops and desktop computers. This means that most web browsing is done via mobile. Furthermore, a lot of this mobile activity includes web searches–a great tool for customers searching for your business, local or otherwise. For a Wollongong business, a mobile search can quickly generate local results–you’ll want to be ready with a top notch mobile-friendly web design.
Mobile sites are easy to use.
While the world heads online via their mobile devices, web design has quickly caught up. Mobile-optimised websites are much more user-friendly. The touch screen ease of accessing a website via your Smartphone may actually encourage users to choose their mobile device for the majority of their Internet activities. If your website is adaptable to mobile devices, you are much more likely to keep your customers engaged.
Mobile websites make it simple for customers to complete purchases.
If you have a business which sells products online, a mobile-friendly web design is a must-have element for you. Mobile design can make shopping vastly more simple for consumers. With the touch of a button and the ability to create one-click shopping, your own mobile website just might generate you more sales.
Mobile-friendly web design helps your brand stand out.
On a mobile screen, your business web design must be simpler and easier to navigate. This puts your logo and design at the front and center, giving your business brand a real boost. An excellent mobile design, coupled with a standout brand, will make your business much more memorable to customers. It also creates a pleasant browsing experience which will definitely have them coming back for more.
If you’re still not convinced you need a mobile website, why not contact our expert team at Wollongong Web Design. We would be happy to discuss our creative and innovative work, and show you how a mobile-friendly web design can have amazing results for your business.